 Revised 10/08/2010
| Breast Health Awareness at Bandar Puchong Gospel Centre, Puchong, Selangor – 7 Aug 2010 Men, women and children were given an eye opener with respect to breast health at the Bandar Puchong Gospel Centre this afternoon. The approach was positive and more towards motivating the audience to get to know one’s own breasts. The foundation was laid first by the first part of the session “All about the breast and development” before going into “How to do effective self-breast examination”.
Read more here! | IJM Plantations Berhad Gives Back to Society Making Breast Health Awareness One of Its CSR Initiatives in Sandakan, Sabah – 31 July 2010 IJM Plantations Berhad has been supporting breast health awareness as one of its way of giving back to the community since 2006. IJMP encourages awareness at the grassroots level. The 2010 plan is to work at the secondary school level in the interior of Sabah, reaching out to school girls aged 15-17 years (and their mothers too). Breast health awareness and how to familiarise oneself with one’s own breasts are the objectives.
Read more here! | Estee Lauder Companies Malaysia Breast Cancer Awareness Campaign 2010 “Connect, Communicate & Conquer” Presents Frances Yip LIVE in Plenary Hall, KL Convention Centre – 29 Oct 2010 Get your tickets now! Call AXCESS Hotline (03) 7711 5000, on line at www.axcess.com.my and all authorized AXCESS outlets. Frances Yip, a legendary entertainer has performed in more than 30 countries on 5 continents. She achieved international fame with her signature tune, The Bund, from the popular Hong Kong TVB drama. A breast cancer survivor herself, Frances’ involvement in this concert is close to her heart. Her resolute desire to give back to society, after the unwavering support she received during her trying moments compels her to join The Estee Lauder Companies in advocating Early Detection Saves Lives.
Read it all here | Reach To Recovery Training 2010, Petaling Jaya – 25-27 June 2010 Reach to Recovery Training is a training workshop for volunteer breast cancer survivors in Malaysia. This workshop was organised by the Breast Cancer Welfare Association Malaysia BCWA from the 25-27 June 2010. It was held at the office of the BCWA in Petaling Jaya, Selangor Darul Ehsan. Participants were very enthusiastic and gained much from the training workshop.
For the full report, click here | Kinabalu Pink Ribbon Debuts at the Sabah Dragon Boat Race, Kota Kinabalu – 19-20 June 2010 “We did extremely well for a first timer!!” exclaimed Lucilla Pang, President of the Kinabalu Pink Ribbon, a newly formalised breast cancer support group in Kota Kinabalu, Sabah. Lucilla was elated as their team completed the 800m race, although the members of the team joked about rowing to the side halfway if they ran out of steam. As icing on the cake, they were thrilled to be placed 14th out of 18 teams for the charity races.
For the full report, click here
| Hwa Tai’s Evolution Night, Kuala Lumpur – 18 June 2010 “Contribute to Breast Cancer Awareness Programmes by Purchase of Hwa Tai’s Luxury Brand of Biscuits” – 18 June 2010 to 30 Sep 2011 Malaysian biscuit manufacturer, Hwa Tai Industries Bhd donated RM100,000 to Estee lauder’s breast cancer awareness campaign towards the Landmarks Illumination Initiative in October this year. During the dinner held at Shangri La Hotel, Hwa Tai also announced its partnership with Estee Lauder Companies Malaysia (ELC) in raising funds through the sale of Luxury range of biscuits with the ELC breast cancer awareness campaign logo on the pack. The special packs of luxury biscuits would be on sale from 18 June 2010 and tentatively to 30 Sep 2011.
For the full report, click here | Health Camp at Voules Estate, Tenang, Johor – 12 June 2010 Five volunteers and 5 breast cancer survivors started out from Segamat at 8.30am to Voules Estate Tenang to take part in "Kempen Kesihatan Kawasan Parlimen Labis" on Saturday, the 12 June 2010. The 4-hour event was specially organised for all the estate workers and their families and it drew a crowd of 358 people. It was a very informative eye-opener for the 133 ladies who came to the Breast Cancer Support Society Segamat (BCSS) booth during the health camp.
For the full report, click here
| Mom-Daughter Breast Health Workshop, Petaling Jaya – 22 May 2010 Eight mother-daughter pairs participated in the breast health workshop organised by the Breast Cancer Welfare Association. The 2-hour workshop focussed on empowering women with knowledge about the breast. The next step was how to familiarise oneself with one’s breasts through effective self-examination. The workshop was interactive in nature and closed with a Q & A session.
For the full report, click here | Breast Cancer Awareness & Healthy Lifestyle Campaign on Mother’s Day, Johor Bahru – 8 May 2010 Admission was free to this road show organised by the Breast Cancer Support Group Johor Bahru in conjunction with Mother’s Day. Doris Boo, the President of the BCSG, JB was elated with the overwhelming response from the public. The variety of activities included self breast examination demonstration, cooking demonstration and health talks. The College of Radiology Value Added Mammogram Programme was also launched at this event.
For the full report, click here
| The Breast Cancer Welfare Association Malaysia AGM, Petaling Jaya – 27 Mar 2010 Ranjit Kaur returns unopposed in the recent Annual General Meeting of the Breast Cancer Welfare Association, Malaysia. The AGM proceedings went very smoothly with election of office bearers conducted by Prof Dr Yip Cheng Har. The BCWA has increased its activities markedly since they have taken on full time paid staff. The Executive Director of 1 year is Jothy Govindan. As usual, it was a time of fellowship after the AGM with tea and also announcements of upcoming activities such as Cane Exercise and Etiquette Workshops. There was also a call for volunteers to form a bowling team where they would be exposed to proper training.
| AMAZING!! The OutRageously PiNk Nite, Bangsar Village II, Opinion Poll Report, Kuala Lumpur – Feb 2010 An opinion poll was carried out on OutRageously PiNk Nite, 7 Nov 2009. Out of the 915 survey forms that were returned, 801 were analysed. 96.9% of the people in and around Bangsar Village II in Bangsar Baru, Kuala Lumpur felt this was a good method to promote breast health awareness. 88.3% said it stimulated their curiosity about breast health and about 84.9% felt this kind of event could attract the male population to take an interest in breast health issues. Whatever the feedback, the OPN would have achieved its ultimate objective of making people sit up and ask, “what’s going on?”
For the full report and Poll results, click here
| The Breast Cancer Support Society Segamat (BCSS) report on the College of Radiology Value Added Mammogram Programme (CMP2006-2009), Segamat, Johor – Dec 2009 Through the subsidised value added mammogram programme under College of Radiology, the Breast Cancer Support Society Segamat have managed to send many ladies who met the criteria for a much-needed mammogram / scanning. Currently, participants are sent to the Breast Centre IIUM Kuantan as it is nearest to Segamat. The journey takes about 2 ½ hours one way and the cost of transportation was borne by the CoR.
For the full report, click here | Breast Cancer Support Group, Johor Bahru Thanks College of Radiology for Its Value Added Mammogram Programme – Dec 2009 We the volunteers of the BCSG JB would like to say a big thank you to the College of Radiology (CoR) and its sponsors for the value added CoR Mammogram Programme CMP2009. Response from the womenfolk was good and the 200 quota were all taken up. The women were very grateful. Many were also doing the mammogram for the first time and they were happy to learn the importance of the mammogram.
Read the testimonies of the participants
| OutRageously PiNK Nite hits Bangsar again! – 7 Nov 2009 The KL Drumline Corps kicked off the OPN with their resounding and uplifting performance at 6pm at the Bangsar Village II Concourse, followed by Rene’e Aziz Ahmad abseiling down the outer wall of the complex. The Harley Davidson Owners Group resplendent in their Mardi Gras- styles pink bras vroomed into the entrance of the concourse, with the Pink Challengers riding pillion. The Mini Club motorcade followed dropping off fashion models. It was an amazing start to OPN 2009!
More here! | “iCheck iAct iLive” submission wins top prize for the Radiology Malaysia-OutRageously PiNk Nite 2009 Slogan Contest, Bangsar Village II, Kuala Lumpur – 7 Nov 2009 In conjunction with OPN2009, Radiology Malaysia and its partners in breast health, Kidz Magazine & Challenges Magazine invited entries to its Digital Video and Slogan Contests. The digital videos were to be 3 minutes or less and themed or centred on “Living life to the fullest even with breast cancer” whilst the 3-word slogans were to be the tagline to describe OutRageously PiNk Nite (OPN). The Prize presentation was on OPN2009 itself with winners coming from Penang and Johor Bahru.
Read more here
| Anita Sarawak Wows All at the Estée Lauder Companies Malaysia Charity Gala Dinner & Auction 2009 – 24 Oct 2009 Guests at the Estée Lauder Companies Malaysia (ELC) Charity Gala Dinner & Auction were delighted by the energetic and highly entertaining diva, Anita Sarawak. Coming in early in the order of events because of another appointment was a blessing in disguise, as she got everyone tapping their feet, clapping their hands or joining her in the singing. The very capable emcee of the night was none other than well known celebrity Yasmin Yusuff. She introduced Mr Loo Kai Nan, Managing Director of ELC Malaysia who gave a speech of ELC’s endeavours in breast cancer awareness and fund raising.
Read more here
| Me & My Breasts, Bangsar Village II, Kuala Lumpur – 24 Oct 2009 It was a hot Saturday afternoon and nearly 30 participants gathered in the cool air-conditioned Event Hall of Bangsar Village II to be part of an interactive talk on how to understand the breasts, perform effective self breast examination and find out more about imaging of the breasts, especially with respect to screening for breast cancer.
More here! | World Pink Roadshow in Kuala Lumpur – October 2009 Estée Lauder Companies Malaysia Breast Cancer Awareness Campaign World Pink Road Shows were held at Gardens Mall and Suria KLCC over the 9-11th and 16-18th October weekends. Free health talks and clinical services (clinical examination of the breasts), the World Pink Photo Wall by Sony Cybershot, and special items to raise funds for the ELC initiative, including the World Pink polo-neck T shirt and enamel pink ribbon, enjoyed brisk sales.
Read more here
| 1st KL Girls Brigade Company Gets Breast Aware, Kuala Lumpur – 10 Oct 2009 The 1st Kuala Lumpur Girls Brigade Company had a different programme prepared for them on the Saturday afternoon of 10th October, 2009. The Girls Brigade members ranged from 12 to 18 years of age, possibly the best age at which to create the need to be breast aware and how to familiarise themselves with their breasts, and its development.
More here! | The Estée Lauder Companies Malaysia World Pink Mall Roadshow Media Kick-Off @ The Gardens Mall, Kuala Lumpur – 9 Oct 2009 The Estée Lauder Companies (ELC) Malaysia World Pink Mall Roadshow media kick-off was yet another glamorous affair with many celebrities attending this worthy cause to bring breast health and cancer awareness to the malls. In addition to the speeches, there was also the Launch of the Pink Wall by Sony Cybershot and the Illumination of the Gardens.
Read more here
| Menara Kuala Lumpur Lights Up In Pink – 3 Oct 2009 “World Pink, World Without Breast Cancer” – these were the words lighting up the Menara Kuala Lumpur as part of the Estée Lauder Companies’ Global Landmarks Illumination Initiative at just after 8pm on a balmy Saturday night. Base jumpers thrilled the crowd made up mainly of those who had just completed their Walk for World Pink earlier in the evening.
Read more here and view the video of the illumination
| College of Radiology WALKS for WORLD PINK, Kuala Lumpur – 3 Oct 2009 It was great weather for College of Radiology members, supporters and friends to join Estée Lauder Companies’ initiative to raise breast cancer awareness and funds, i.e. Walk for World Pink at Menara Kuala Lumpur. The walk flagged off at 6.30pm, but participants and supporters were there earlier with a host of activities to keep everyone’s spirits high despite the humidity! There were at least 1,200 registered for the 3.8km walk, but many more came with their children to support the event, and walked together in solidarity for the common cause.
Click here for more and photo report of the walk
| Stand Up For Pink @ Bangsar Village, Kuala Lumpur – 1 Oct 2009 Bangsar Village goes pink for the first time in support of the International Breast Cancer Awareness Month of October. Together with the Malaysian Breast Cancer Council, Bangsar Village launched the Pledge Wall for Pink to encourage all to pledge to be breast aware and also help raise funds for the University Malaya Medical Centre Breast Cancer Fund.
More here! | Breast Health Awareness at the Reach To Recovery Training Workshop, Petaling Jaya – 2 Aug 2009 Although the breast health workshop was held after lunch on the 3rd and final day of the training programme, all the delegates to the RTR Training Workshop plus, facilitators/enablers for the workshop kept up with Dr Evelyn Ho, as she breezed through the various aspects of breast health. The breast health workshop was part of the Reach to Recovery Training Workshop 2009, organised by the Breast Cancer Welfare Association.
Full report | “What Can I do? I have a Woman’s Disease!”Breast Health Awareness in Sandakan, Sabah – 25 April 2009 “What can I do? I have a woman’s disease.” This optimistic response of a fifty-eight year old man sent jolts of laughter through the audience. A total contrast of what would have been expected to be a sombre topic, turned out to be an exciting and educational day at Sabah Hotel, Sandakan on Saturday, 25 April, 2009. A total of 420 participants, men and women, turned up for the forum. Admission was free.
More here! | The Estée Lauder Companies Breast Cancer Awareness Campaign Cheque Presentation, Kuala Lumpur – 23 Jan 2009 One of the Estée Lauder Companies (ELC) Breast Cancer Awareness Campaign 2008 highlights was the Charity Gala Dinner held in KL Hilton on the 16 Oct 2008. The event was another great success, true to the tradition of ELC activities.
On 23 Jan 2009, ELC held its cheque presentation luncheon in Chynna Restaurant, KL Hilton. Cheques of RM 70,000 was presented to Breast Cancer Welfare Association, National Cancer Society of Malaysia, Carif and College of Radiology, Academy of Medicine of Malaysia. | The 2008 CoR Mammogram Programme Report Read all about the CoR Mammogram Program that was carried out in 2008.
Click here for the full report | Asian Breast Cancer Research Round Table Discussion, Kuala Lumpur – 16 Nov 2008 A round table discussion was held in Faculty of Medicine, University Malaya, to establish a research collaborative to bring together researchers in Malaysia for a discussion on early detection, to share their experiences and to formulate further research direction for early detection of breast cancer in Malaysia. This initiative was spearheaded by the Department of Surgery, Faculty of Medicine, University of Malaya, Cancer Research Initiatives Foundation, Medical University of Vienna and the International Union against Cancer- Asian Regional Office (UICC).
More information here! | The Estée Lauder Companies Breast Cancer Awareness Campaign Charity Dinner – 16 Oct 2008 Nearly 500 people “packed” into the Hilton Kuala Lumpur Grand Ballroom in support of breast cancer awareness and to raise funds for a worthy cause. Splashes of pink were everywhere. Pink inspired gowns contributed by top local designers and jewellery from DeGem were auctioned. Dennis Lau, Jimmy Sax and Sheila Majid performed at the dinner.
Funds raised were for Breast Cancer Welfare Association, National Cancer Society of Malaysia, College of Radiology and Cancer Research Initiatives Foundation. Read more here! | |
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 | Estee Lauder Companies Malaysia Presents Frances Yip Live at the Plenary Hall, KLCC, 8pm, 29 Oct 2010

Get your tickets now! Call AXCESS Hotline (03) 7711 5000, on line at www.axcess.com.my and all authorised AXCESS outlets. This Pink Charity Concert is part of ELC’s 2010 Breast Cancer Awareness Campaign. Tickets are priced from RM123-RM353. The total value of the tickets sold will go to the campaign fund. |  | Buy Hwa Tai Luxury Biscuits from 18 June 2010 to 30 Sep 2011 and Contribute to Breast Cancer Awareness

Ten (10) sen from every special pack of Hwa Tai Luxury Biscuits would go to the Estee Lauder Companies Breast Cancer Awareness Campaign with four beneficiaries, the National Cancer Society of Malaysia, Breast Cancer Welfare Association, Cancer Research Initiatives Foundation and the College of Radiology Academy of Medicine of Malaysia. The special packs of Luxury biscuits will be on sale from 18 June 2010 to 30 Sep 2011. |  | CoR Value Added Mammogram Programme 2010
Estee Lauder is our sponsor for this year’s value added mammogram programme. The vetting centres are Segamat and Johor Bahru.
Only those eligible will be able to access this programme.
Please call: 07-9325228 (Segamat) 07-3357211 (Johor Bahru) 09-5163799 (IIUM Breast Centre, Kuantan)
Please click here for more details |  | Get your copy of the 2nd Edition The Art of Being Breast Aware: It is Everyone’s Business to be Breast Aware

Ms Chen: “When my sister was diagnosed with breast cancer, we read many books relating to this disease, its prevention etc… This book is different – covering aspects not covered in other books! I strongly urge all women to get this book and master the art of being breast aware.” Contact the College of Radiology Secretariat for a copy of this book that covers aspects not covered by many books related to breast health. Click here! |  | “iCheck iAct iLive”
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 Madam Loh Cheng Kee Radiology Malaysia Slogan Contest Winner
| This was the winning slogan adopted as the theme for OutRageously PiNk Nite 2009.
Homemaker Madam Loh Cheng Kee from Penang took home a 32” LG LCD Television in the RM-OPN2009 slogan contest. “I took part in this contest because my auntie and cousin were too late to act, and became victims of the big C. This gave me the inspiration to remind the young women and ladies to be aware and do their check-ups , and the need to act instantly on it. This way, we can survive and treasure living.”
|  | How Sebelah Came to Life…
 Mohd Afiq Deen Azizan, Radiology Malaysia Digital Video Contest Third Prize Winner
| Mohd Afiq Deen Azizan, 22 year old 4th year architecture student, tells us about his short film, Sebelah that was submitted for the RM-OPN2009 Digital Video contest. He says, “My aunt who is now 33 found a lump in one of her breast when she did a mammogram. It affected her psychologically because she was still in a stage where beauty is a vital part of her. Since the cancer was detected in its earlier stage, the lump was removed promptly and she did not require a mastectomy. This brought about the idea of young women who had mastectomy done on them. How would they feel? How does the mastectomy change them and the people around them? With that Sebelah came to life. It's a short film with subliminal messages and layered meanings to confront and somehow resolve the mental state of young breast cancer patients. Click here for synopsis of Sebelah |  | View “Living Life to the Fullest Digital Videos” RM-OPN2009
| Click Here!
|  | Discuss, Feedback and Post Your Questions at Radiology Malaysia Forum
The Radiology Malaysia Forum has replaced Talkback. Go there now!
Talkback Q & Section is now an archive of the commonly asked questions or concern |  | Free External Breast Prostheses in Terengganu – 22 May 2008
|  | Terengganu has now officially announced that they will provide all women in their state with a free external prosthesis and mastectomy bras. You need to be registered with the General Hospital in Terengganu to be eligible for this service. Talk to Staff Nurse Toh in surgical outpatient department at the hospital for more information.
|  | Pink Paddlers – The Movie
|  | Jasmine Ng and Suzette Cody (a long-time volunteer at the Breast Cancer Foundation Singapore), both from Singapore completed in end 2007, a documentary film.
Pink Paddlers, is about a courageous motley crew of women, paddling in a dragonboat team, racing to battle breast cancer, and to raise awareness.
These mothers-daughters-girlfriends-wives of all shapes and sizes, from ages 26 to 66, came together with other sister survivors from world-over, to race at the inaugural breast cancer survivors Dragonboat World Championships held in Singapore. A team from Kuala Lumpur, the ladies from Dragons Abreast KL, also competed.
Click here for more!
|  | FEEDBACK Testimony
| 23 June 2006: I am a 35-year old young lady and was recently diagnosed with cancer in the right breast. I am also a registered nurse, and check my breast regularly. After my menstruation I had noticed that a lump was in my breast. I said I would wait and see if it will still be there by my next menstrual period.
I went to my doctor here in The Netherlands and he told me it was a milk lymph but I did not trust it. I asked my doctor if I could go to a specialist. I was sent to get a mammogram, it was not clear enough said the doctor and I did an ultrasound and after that 5 punctures (biopsy using needles to take samples for pathology test). It was really painful. I went back a week after the test results were ready and was diagnosed with breast cancer. In the mean time I have had surgery for the right breast and still have to undergo chemotherapy. The information on your site is really good. I read it and send the site to other friends. Every time I am not quite sure of something or information, I go straight to the net. Thanks for the information. - S.A C. |  | Curb False Advertising for Cancer Detection
“The rampant advertising and reporting of scientifically unproven methods of screening, diagnosis and treatment to the public accompanied by wrong information and false promises of accurate detection of cancers is a blatant crime."
Get the full text of Ms Ranjit Kaur’s speech at the Novartis-MBCC Breast Cancer Leadership Award Presentation 2005. |  |
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