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2009 Activities


Revised 11/11/2009

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 2009 Activities ...
 

The SHOW MUST GO ON and IT DID! OutRageously PiNk Nite, Bangsar Village II, Kuala Lumpur – 7 Nov 2009
It had been raining daily in the week running up to OutRageously PiNk Nite (OPN), so it was great to have a sunny day come Saturday 7 Nov 2009. Yet it was not to be, as close to 4.45pm, the heavy rain came with a bit of thunder and lightning, but the show went on, albeit delayed nearly one hour. The Harley Davidson Owners Group (Malaysia Chapter) could not gather in time/on time at their Head Office in Jalan 222 and dressing up the bikes was impossible. Yet, they took off just 15 min later than scheduled resplendent in their Mardi Gras-like decorated pink bras!!!

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“iCheck iAct iLive” submission wins top prize for the Radiology Malaysia-OutRageously PiNk Nite 2009 Slogan Contest, Bangsar Village II, Kuala Lumpur – 7 Nov 2009
In conjunction with OPN2009, Radiology Malaysia and its partners in breast health, Kidz Magazine & Challenges Magazine invited entries to its Digital Video and Slogan Contests. The digital videos were to be 3 minutes or less and themed or centred on “Living life to the fullest even with breast cancer” whilst the 3-word slogans were to be the tagline to describe OutRageously PiNk Nite (OPN). The Prize presentation was on OPN2009 itself with winners coming from Penang and Johor Bahru.

Read more here
 

Anita Sarawak Wows All at the Estée Lauder Companies Malaysia Charity Gala Dinner & Auction 2009 – 24 Oct 2009
Guests at the Estée Lauder Companies Malaysia (ELC) Charity Gala Dinner & Auction were delighted by the energetic and highly entertaining diva, Anita Sarawak. Coming in early in the order of events because of another appointment was a blessing in disguise, as she got everyone tapping their feet, clapping their hands or joining her in the singing. The very capable emcee of the night was none other than well known celebrity Yasmin Yusuff. She introduced Mr Loo Kai Nan, Managing Director of ELC Malaysia who gave a speech of ELC’s endeavours in breast cancer awareness and fund raising.

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Me & My Breasts, Bangsar Village II, Kuala Lumpur – 24 Oct 2009
It was a hot Saturday afternoon and nearly 30 participants gathered in the cool air-conditioned Event Hall of Bangsar Village II to be part of an interactive talk on how to understand the breasts, perform effective self breast examination and find out more about imaging of the breasts, especially with respect to screening for breast cancer.

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World Pink Roadshow in Kuala Lumpur – October 2009
Estée Lauder Companies Malaysia Breast Cancer Awareness Campaign World Pink Road Shows were held at Gardens Mall and Suria KLCC over the 9-11th and 16-18th October weekends. Free health talks and clinical services (clinical examination of the breasts), the World Pink Photo Wall by Sony Cybershot, and special items to raise funds for the ELC initiative, including the World Pink polo-neck T shirt and enamel pink ribbon, enjoyed brisk sales.

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1st KL Girls Brigade Company Gets Breast Aware, Kuala Lumpur – 10 Oct 2009
The 1st Kuala Lumpur Girls Brigade Company had a different programme prepared for them on the Saturday afternoon of 10th October, 2009. The Girls Brigade members ranged from 12 to 18 years of age, possibly the best age at which to create the need to be breast aware and how to familiarise themselves with their breasts, and its development.

For the report – click here
 

The Estée Lauder Companies Malaysia World Pink Mall Roadshow Media Kick-Off @ The Gardens Mall, Kuala Lumpur – 9 Oct 2009
The Estée Lauder Companies (ELC) Malaysia World Pink Mall Roadshow media kick-off was yet another glamorous affair with many celebrities attending this worthy cause to bring breast health and cancer awareness to the malls. In addition to the speeches, there was also the Launch of the Pink Wall by Sony Cybershot and the Illumination of the Gardens.

For the report – click here
 


Menara Kuala Lumpur Lights Up In Pink –
3 Oct 2009

“World Pink, World Without Breast Cancer” – these were the words lighting up the Menara Kuala Lumpur as part of the Estée Lauder Companies’ Global Landmarks Illumination Initiative at just after 8pm on a balmy Saturday night. Base jumpers thrilled the crowd made up mainly of those who had just completed their Walk for World Pink earlier in the evening.

Read more here and view the video of the illumination
 

College of Radiology WALKS for WORLD PINK, Kuala Lumpur – 3 Oct 2009
It was great weather for College of Radiology members, supporters and friends to join Estée Lauder Companies’ initiative to raise breast cancer awareness and funds, i.e. Walk for World Pink at Menara Kuala Lumpur. The walk flagged off at 6.30pm, but participants and supporters were there earlier with a host of activities to keep everyone’s spirits high despite the humidity! There were at least 1,200 registered for the 3.8km walk, but many more came with their children to support the event, and walked together in solidarity for the common cause.

Read the full report here!
 

Stand Up For Pink @ Bangsar Village, Kuala Lumpur – 1 Oct 2009
Bangsar Village goes pink for the first time in support of the International Breast Cancer Awareness Month of October. Together with the Malaysian Breast Cancer Council, Bangsar Village launched the
Pledge Wall for Pink to encourage all to pledge to be breast aware and also help raise funds for the University Malaya Medical Centre Breast Cancer Fund.

Read the full report here!
 

Breast Awareness at the Reach To Recovery Training Workshop, Petaling Jaya – 2 August 2009
Although the breast health workshop was held after lunch on the 3rd and final day of the training programme, all the delegates to the RTR Training Workshop plus facilitators/enablers for the workshop kept up with Dr Evelyn Ho, as she breezed through the various aspects of breast health. The breast health workshop was part of the Reach to Recovery Training Workshop 2009, organised by the Breast Cancer Welfare Association.

Read the full report here!
 

“What Can I Do? I have a Woman’s Disease!” Breast Health Awareness in Sandakan, Sabah – 25 April 2009
 “What can I do? I have a woman’s disease.” This optimistic response of a fifty-eight year old man sent jolts of laughter through the audience. A total contrast of what would have been expected to be a sombre topic, turned out to be an exciting and educational day at Sabah Hotel, Sandakan on Saturday, 25 April, 2009. A total of 420 participants, men and women, turned up for the forum. Admission was free.

Read more here!
 

The Estée Lauder Companies Breast Cancer Awareness Campaign Cheque Presentation, Kuala Lumpur – 23 Jan 2009
One of the Estée Lauder Companies (ELC) Breast Cancer Awareness Campaign 2008 highlights was the Charity Gala Dinner held in KL Hilton on the 16 Oct 2008. The event was another great success, true to the tradition of ELC activities.

On 23 Jan 2009, ELC held its cheque presentation luncheon in Chynna Restaurant, KL Hilton. Cheques of RM 70,000 was presented to Breast Cancer Welfare Association, National Cancer Society of Malaysia, Carif and College of Radiology, Academy of Medicine of Malaysia.
 

“iCheck iAct iLive”



Madam Loh Cheng Kee
Radiology Malaysia Slogan Contest Winner


This was the winning slogan adopted as the theme for OutRageously PiNk Nite 2009.

Homemaker Madam Loh Cheng Kee from Penang took home a 32” LG LCD Television in the RM-OPN2009 slogan contest. “I took part in this contest because my auntie and cousin were too late to act, and became victims of the
big C. This gave me the inspiration to remind the young women and ladies to be aware and do their check-ups , and the need to act instantly on it. This way, we can survive and treasure living.”


How Sebelah
Came to Life…



Mohd Afiq Deen Azizan,
Radiology Malaysia Digital Video Contest Third Prize Winner


Mohd Afiq Deen Azizan, 22 year old 4th year architecture student,
tells us about his short film, Sebelah  that was submitted for the RM-OPN2009 Digital Video contest. He says, “My aunt who is now 33 found a lump in one of her breast when she did a mammogram. It affected her psychologically
because she was still in
a stage where beauty is
a vital part of her. Since the cancer was
detected in its earlier stage, the lump was removed promptly and she did not require a
mastectomy. This brought about the idea
of young women who
had mastectomy done
on them. How would
they feel? How does the mastectomy change
them and the people around them? With that Sebelah came to life.
It's a short film with subliminal messages
and layered meanings to confront and somehow resolve the mental state of young breast cancer patients.

Click here for synopsis
of Sebelah

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